Calls to Action Button For Facebook Pages
Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives.
Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:
For online retailer Dollar Shave Club, using the call-to-action button helped boost its customer acquisition efforts:
“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club.
Facebook is trying to make more and more updates from time to time to provide more benefits to its users and about this call to action button, also makes users to get more from Facebook. According to Facebook, this features will soon roll out to the users.
The call-to-action feature will roll out in the US over the next few weeks and worldwide next year.